https://www.psppjournals.org/index.php/jucep <p><strong>Journal of Universal Community Empowerment Provision (JUCEP) </strong>ISSN: 2776-1142 (online) ISSN: 2776-1134 (print) publishes all reports on the applying, practicing, and culturing of science and technology for the social welfare related to community empowerment issues.</p> Pusat Studi Pembangunan dan Pemberdayaan en-US Journal of Universal Community Empowerment Provision 2776-1134 https://www.psppjournals.org/index.php/jucep/article/view/713 <p style="font-weight: 400;"><em>This community service activity aimed to improve the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Paropo Village, Panakukang District, Makassar City, to face the challenges of the digital era. Training and education are focused on two main aspects: digital marketing strategies and business financial management. The implementation method included a participatory approach through interactive training sessions, simulations, group discussions, and direct mentoring. The results demonstrated an increase in participants' understanding and skills in using social media and other digital platforms for product promotion and marketing. Furthermore, participants gained practical knowledge in simple financial record keeping, cash flow management, and short- and long-term financial planning. Evaluation of the activity, conducted through pre- and post-tests, demonstrated significant improvements in participants' knowledge and skills. It is hoped that this activity will have a sustainable impact on the development of participants' businesses and strengthen the competitiveness of MSMEs in the region. This activity also opens up opportunities for further collaboration with the local government and related institutions in digital-based MSME development</em><em>.</em></p> Muhammad Chaerul Nurmadhani Fitri Suyuthi Syamsul Riyadi Nur Alim Djalil Yasmi Yasmi Muh. Khairil Rusman Risal Sepdiansar Erni Tamsil Alauddin Alauddin Copyright (c) 2025 Journal of Universal Community Empowerment Provision http://creativecommons.org/licenses/by-sa/4.0/ 2025-09-29 2025-09-29 5 3 97 104 10.55885/jucep.v5i3.713